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Pact Apparel

Pact Apparel

Creative Direction
Digital Advertising
Email Marketing
Packaging Design
Logo Design


Hired in late 2015, I helped this struggling company evolve from a wholesale company into a well-recognized and cherished direct-to-consumer apparel brand. I educated and led a shift in company priorities toward user-centered design principles, and built a charismatic brand for increasingly conscious and savvy online consumers—a brand that today generates more than $25M annually.

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Additional Work