Books-A-Million is the country's second largest book retailer, headquartered in Birmingham, Alabama. Way back in the dawn of the digital world, they needed help getting up to speed with their email marketing campaign. We helped them develop a strategy, aesthetic, and long-term engagement plan that turned this channel into one of their main revenue streams.
Along the way, we've had the opportunity to help them with traditional mailings, website updates, and in-store marketing efforts.
