All Work
Red Saint

Red Saint

Creative Direction
Logo Design
Packaging Design


In the world of ready-to-drink beverages, the market is dominated by very large players such as White Claw and Corona. Yet their offerings are much of the same: faintly-flavored bubbly water marketed to the masses. Red Saint is different. Crafted with rich rooibos, honeybush and other unique flavors, Red Saint provides high-end consumers with a beverage option that speaks to their luxury aspirations, and desire for elevated flavor profiles.

To differentiate Red Saint in the ready-to-drink market, we knew we needed to create a brand that embraced the jet-setting lifestyle of its ideal consumer. With a legacy-style name, elevated tone, distinct and hand-crafted serif logotype, and smooth red and gold color palette, we were able to develop a brand that measures up to its competition and stands out as the ideal choice for the modern and sophisticated drinker.

Key Contributions

Red Saint sources rich rooibos and delicate honeybush from the high mountains of Southern Africa to crafta complex spirit for the modern drinker.
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Additional Work